The Hispanic Students Business Association (HSBA) of the California State University, Long Beach (CSULB) was founded in the Spring of 1981. Many calls were directed to the Educational Opportunity Program (EOP) from Career Planning and Placement now known as the Student Center for Professional Development, stressing the concern that Hispanic students were not utilizing the Center and, in turn, companies were not able to seek out qualified Hispanics.
Mary and Carmen Lizarraga-Rangel, two students employed by EOP, attended a Latino Business Conference in Downtown Los Angeles at the Security Pacific Bank Facilities. There, Carmen met Sam Mendoza, the Student Advisor for California State University, Fullerton’s (CSUF) Personnel Management Association of Aztlan, now known as the Latino Business Students Association. Sam asked, “Why don’t you create a business organization for Latinos?” He introduced Mary and Carmen to Tony Huerta, a representative of Pacific Bell, who became the group’s corporate advisor and key player in making this organization a reality.
Mary and Carmen gathered their friends Art Corrales and Jose Carlos, whom both knew from their high school days at Garfield, to discuss the purpose and plan on making such an organization. A major obstacle was to justify why such an organization should be formed. Sam and Tony both spoke with Dean Moustafam, the Dean of the School of Business at the time, trying to persuade him of the need of such an organization. Then in the spring of 1981, the Associated Students, Inc (ASI). finally recognized HSBA as an affiliated organization. HSBA’s Founding Executive Board were appointed as: President-Mary Rodela, Vice President-Art Corrales, Treasurer-Jose Carlos, Public Relations-Carmen Lizarraga-Rangel
While the organization had struggled to become officially recognized, HSBA still held meetings. Leah Nieto from EOP arranged for the group to meet in the EOP counseling offices on Fridays from 12:00 PM to 1:00 PM. HSBA held its first general meeting with guest speaker, Ms. Virginia Oaxaca from ARCO. Other speakers and major supporters who helped that first year were Ms. Chris Fuentes from Bank of California, Ms. Chris Equilla from Union Bank, and Marvin Gonzalez from IBM.